MARIA GREGERSEN RAZR BACKGROUNDS

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Maria Gregersen As The LaCoste Girl

What could be sexier or more free-spirited than a gorgeous young woman playing in the rain?

The LaCoste TV campaign captures the effervescent spark of the "Life Flirter" as she lives for the moment. She's spontaneous and exciting, refreshingly unconcerned about getting her hair and clothes wet, and very much the center of attention.

Director Ellen von Unwerth explains what inspired the ad: "Showing an elegant girl (Maria Gregersen) doing something unexpected makes her exciting and fascinating, even a little bit naughty, which is very much the idea of Flirting With Life."